:: Joost (again) – Noesis ::


Joost (again)

joost.jpgI banged on about Joost last January, where’s the subtitles? The only thing I can access is Aardman Productions, and Morph. A side note for international readers, Morph came about because of the need for BSL on television, and first took the form of Vision On. Morph takes me straight back to childhood!

How many Deaf people are involved with beta testing and do they actually get a say in respect of access? There’s a thread on the Joost forum in respect of subtitles, interestingly this was not initially presented as a DEAF need, but for speakers of other languages other than English.

Joost has just raised another $45 million in respect of financing, this is presumably on top of the $2.6 billion previously raised. Since they are going to be showing content, e.g. from CNN, does the contract(s) say anything about an obligation to subtitle its output? What laws do you have in respect of captioning, and can it be extended to cover internet television?

I feel a bit powerless here, since Joost is based in the States I know nothing about subtitling / captioning law in that jurisdiction and furthermore how to enforce this. The breaking down of jurisdictional boundaries is redefining the need to understand law around access in other countries, something we as campaigners have had little need to do before. This raises all sorts of issues around the need to create more international partnerships in future.

What I really would like to see on Joost is a sign language channel. Lets have this mainstream, as part of another service. Don’t marginalise. And let Deaf people be involved at the core of this, and more importantly lead. One has to be careful here, and ensure a distinction is made between decentralised content (something I’ve been vocal about recently) in the form of vlogs, with pure television.

If you want a Joost invite, just drop a comment in the box below (include a valid e mail address in the e mail field) or e mail me direct, and I’ll wing one your way.

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